How do you attract younger buyers into your showrooms? The easy to say, but evidently hard to follow-through, answer would be to design a vehicle(s) from scratch that caters to the needs of the all important 35-to-55-year-old male demographic.
So what happens when you want to do something about it…yesterday? Well, obviously, the most cost and time efficient method is to enhance the range of your model with a sport trim level. And that is exactly what Lexus is attempting with the latest addition to its top-end model.
The new 2011 LS 460 Touring Edition adds a hint of sportiness to Lexus’ flagship with some select cosmetic upgrades. “The package on this car enhances styling and comfort, allowing us to attract younger buyers to the LS line-up,” says Lexus vice president and general manager, Mark Templin.
Available on both the rear wheel- and all-wheel drive versions of the LS 460, the Touring Edition package is offered exclusively with a bespoke Smoky Granite Mica exterior finish. On the outside, it features 19-inch five-spoke alloy wheels (18-inch on the AWD model) and an aero kit that includes a front apron, side skirts, a rear apron and a different grille.
Inside, the package adds sports seats, matte brown wood trim, black and tan leather-trimmed seats and premium floor mats.